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Q5 Explain (i) The Growth/Share Matrix - (Boston Consulting Group) and (ii) Directional Policy Matrix (GE-McKinsey). What are the advantage & disadvantage of using these matrices? Use a figure to illustrate your
Directional Policy Matrix (DPM)
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9: Directional policy matrix Daniel et al. (2000) | Download Scientific Diagram
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Practitioners' Use of the Directional Policy Matrix (DPM)
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